The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/85554/1/85554.pdf https://ir.uitm.edu.my/id/eprint/85554/ http://ejssh.uitm.edu.my |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |