A study on the strategies of successful Bumiputra food service business in Kedah, Perlis and Penang: concept, food, ambience and business processes / Mohammad Zaki Ayob ... [et al.]
Today, food service business operators are faced with dynamic wants of their customers. To survive, they need to ensure that their patrons are satisfied and remain loyal. Feedback is a crucial factor, and it is about time restaurant owners listen to their customers. A major step to move forward is t...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2004
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86303/1/86303.pdf https://ir.uitm.edu.my/id/eprint/86303/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |