Factors influencing customers’ revisit intention on online booking platforms: a case study on TripAdvisor / Nurul Nazatul Maisuri Nasarrudin ... [et al.]

• Main Authors: Nasarrudin, Nurul Nazatul Maisuri, Mashuri, Mas Affandy, Abu Bakar, Redhuan, Zaeimoedin, Teku Zariff, Bibit, Nur Syahira, Johari, Noorsa Riza
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2023
• Subjects: Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/86428/1/86428.pdf; https://ir.uitm.edu.my/id/eprint/86428/; http://ejssh.uitm.edu.my
• Institution: Universiti Teknologi Mara

The expansion of the Internet has made it possible for people to connect as customers via online platforms where they may exchange material and affect each other's purchasing decisions. This study aims to determine factors that influence customers’ revisit intention on an online booking platfor...