A study on consumer awareness and perception of consumer deposit products offer by bank islam Cawangan Kulas/ Syed Mohd Halmi Wan Ismail Edruce

• Main Author: Wan Ismail Edruce, Syed Mohd Halmi
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/86501/1/86501.pdf; https://ir.uitm.edu.my/id/eprint/86501/
• Institution: Universiti Teknologi Mara

The objective of this study is to identify the awareness level on consumer on Consumer Deposit Product of Bank Islam by using 17 general questions, and 5 variables of positioning by modifying “A Customer-Based Brand Equity Framework” by Kevin Lane Keller( 1993) and "The Brand Awareness Pyramid”...