Decisions at marketplace shopee on Islamic business ethic perspective: determination of online consumer reviews and rating / Rizky Fadjar Pakaya, Mardhiyah Hayati and Siska Yuli Anita

This study aims to prove and analyze the effect of online customer reviews and online customer ratings on purchase decisions in online shopping at Shopee. This type of research is quantitative research, and the data collection method used is a questionnaire method. This study's population is th...

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Bibliographic Details
Main Authors: Pakaya, Rizky Fadjar, Hayati, Mardhiyah, Yuli Anita, Siska
Format: Article
Language:English
Published: Universiti Teknologi Mara Selangor 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/86780/1/86780.pdf
https://ir.uitm.edu.my/id/eprint/86780/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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Institution: Universiti Teknologi Mara
Language: English