NBA Ledang Foodstuff / Daniel Iskandar Arif Noor Akbar, Azamuddin Arsat, Mohd Azam Zahidin, Mohd Asyraf Mohd Aidil and Nik Ahmad Mawardhi Nik Zainal Rashid

• Main Authors: Noor Akbar, Daniel Iskandar Arif, Arsat, Azamuddin, Zahidin, Mohd Azam, Mohd Aidil, Mohd Asyraf, Nik Zainal Rashid, Nik Ahmad Mawardhi
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/87166/1/87166.pdf; https://ir.uitm.edu.my/id/eprint/87166/
• Institution: Universiti Teknologi Mara

The objective of the case study is to investigate the problems faced by the Small medium Enterprise (SME) business in Malaysia, and recommend a solution to the problem based on analysis and theory. In this case study, we take NBA Ledang Foodstuff (NBA) as our guide to identify problem and solve the problem faced by the business. NBA Ledang Foodstuff is a local Malaysian business known for their "Kerepek" food products. NBA Ledang Foodstuff through its brand name "NBA", has been producing many types of Kerepek such as banana chips and sweet potato chips. It is located in Sungai Mati, Tangkak Johor. NBA Ledang Foodstuff is a sole proprietorship owned by Mr Nordin Asha'ari & assisted by Mrs Zaini Hassan commenced the business since 2005. NBA Ledang Foodstuff has nearly 7 staff consists of their family and workers. They segregate their duties to keep the business running on both strategic and operational level. This report was commission to examine the focal problem faced by NBA Ledang Foodstuff which are high cost of administrative and transportation of supply, lack of digital marketings and promotions and also lack of recognition of professional certificates in order to gain trust of its customer and supplier. The contents of this report were carefully design to address NBA Ledang Foodstuff's recent difficulties. Without addressing these concerns, NBA Ledang Foodstuff will be in severe trouble and the business will not be able to regain as a business leader. In order to solve this problem it is recommended that NBA Ledang Foodstuff to plan and undergo a change in strategy, structure and culture of its work. Specifically, it is really recommended that NBA Ledang Foodstuff pursue a strategy that can reduce the cost of transportation of supply. Other than that, find solutions about its digital marketing and promotions to reach more customer and also possible suppliers. The business also needs to invest its business in legal professional certificates so that they can increase the confident of their products sold to the customer in righty mannered. Therefore, it creates a better working environment for the business as working in professionally in its fields.