Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu
The trend of remote work has led to a rise in the popularity of multiplayer online games among working adults, offering an escape from their daily routines. The COVID-19 pandemic further boosted the global gaming market, reaching USD 249.55 billion in 2022. This study focuses on Multiplayer Online R...
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Universiti Teknologi Mara Selangor
2023
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my.uitm.ir.872522023-11-29T09:44:29Z https://ir.uitm.edu.my/id/eprint/87252/ Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu abrij Ariffin, Shahira Ratul Maknu, Tengku Sharifeleani Wide area networks Internet access. Internet access control The trend of remote work has led to a rise in the popularity of multiplayer online games among working adults, offering an escape from their daily routines. The COVID-19 pandemic further boosted the global gaming market, reaching USD 249.55 billion in 2022. This study focuses on Multiplayer Online Role-Playing Games (MORPGs) addiction specifically among working adults, as previous research has mostly centered on younger individuals and students. The paper has investigated the relationships between self-esteem, the need for advancement, emotional states, social motivation, and MORPG addiction. Data was collected from 89 respondents in the Greater Kuala Lumpur/Klang Valley region using convenience sampling. Results indicated that the need for advancement significantly influenced MORPG addiction, while self-esteem, emotional states, and social motivation have no significant impact on addiction among the prime working-age group. In view of the prevalence of MORPGs, the understanding of gamers' behavior in various markets is crucial for games developers' marketing and promotional efforts. Universiti Teknologi Mara Selangor 2023-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87252/1/87252.pdf Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu. (2023) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 9 (3). pp. 1-11. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/ |
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Wide area networks Internet access. Internet access control Ariffin, Shahira Ratul Maknu, Tengku Sharifeleani Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
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The trend of remote work has led to a rise in the popularity of multiplayer online games among working adults, offering an escape from their daily routines. The COVID-19 pandemic further boosted the global gaming market, reaching USD 249.55 billion in 2022. This study focuses on Multiplayer Online Role-Playing Games (MORPGs) addiction specifically among working adults, as previous research has mostly centered on younger individuals and students. The paper has investigated the relationships between self-esteem, the need for advancement, emotional states, social motivation, and MORPG addiction. Data was collected from 89 respondents in the Greater Kuala Lumpur/Klang Valley region using convenience sampling. Results indicated that the need for advancement significantly influenced MORPG addiction, while self-esteem, emotional states, and social motivation have no significant impact on addiction among the prime working-age group. In view of the prevalence of MORPGs, the understanding of gamers' behavior in various markets is crucial for games developers' marketing and promotional efforts. |
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Article |
author |
Ariffin, Shahira Ratul Maknu, Tengku Sharifeleani |
author_facet |
Ariffin, Shahira Ratul Maknu, Tengku Sharifeleani |
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Ariffin, Shahira |
title |
Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
title_short |
Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
title_full |
Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
title_fullStr |
Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
title_full_unstemmed |
Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu |
title_sort |
factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / shahira ariffin and tengku sharifeleani ratul maknu |
publisher |
Universiti Teknologi Mara Selangor |
publishDate |
2023 |
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https://ir.uitm.edu.my/id/eprint/87252/1/87252.pdf https://ir.uitm.edu.my/id/eprint/87252/ https://myjms.mohe.gov.my/index.php/ABRIJ/ |
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