Transformasi strategi kualiti dan penjenamaan penerbitan: satu kajian terhadap Buku Fixi / Mohd Syuhaidi Abu Bakar and Siti Nor Fazira Jono

Quality transformation strategy and publishing house branding strategy impacts all aspects of business. The objectives of this study were to investigate the quality transformation strategy and publishing house branding strategy of Buku Fixi. Qualitatively, this study has interviewed 10 informants co...

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Bibliographic Details
Main Authors: Abu Bakar, Mohd Syuhaidi, Jono, Siti Nor Fazira
Format: Article
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/87352/1/87352.pdf
https://ir.uitm.edu.my/id/eprint/87352/
https://e-ajuitmct.uitm.edu.my/v3/
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Institution: Universiti Teknologi Mara
Language: English

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