Exploring media racial portrayal: awareness, sensitivity and implications / Zuliani Mohd Azni ... [et al.]

• Main Authors: Mohd Azni, Zuliani, Hassan, Mohd Sufiean, Ibrahim, Noor Afzaliza Nazira, Sah Allam, Siti Nurshahidah, Abd Aziz, Siti Hajar, Khamis, Muhammad Hanapi, Yahaya, Fatimah Yazmin
• Format: Article
• Language: English
• Published: Faculty of Information Management 2023
• Subjects: Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/87417/1/87417.pdf; https://ir.uitm.edu.my/id/eprint/87417/; http://ijikm.uitm.edu.my/
• Institution: Universiti Teknologi Mara

This study critically examines the intricate dynamics of media racial portrayal and its profound impact on individual perceptions and societal attitudes. With a focus on understanding the implications of heightened sensitivity to racial representation, the study delves into the ways in which media c...