Children interaction and influence on parents purchase making decision: a comparison between Malay and Chinese ethnics in Kuching North City / Mohamed Faizal Shah Ali
Children influence and interaction with their parents happens everyday and almost in every situation. The main focus of this research is to study the nature of children-parents interaction and influence in parent’s purchasing decision between Malay and Chinese ethnics in Kuching North City area. Chi...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/87555/1/87555.pdf https://ir.uitm.edu.my/id/eprint/87555/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |