Causes influencing consumer purchasing satisfaction: a study on street food at Penang, Malaysia / Mohamad Zefry Suhaimi Ahmad Suraini ... [et al.]

Causes influencing consumer purchasing satisfaction: a study on street food at Penang, Malaysia / Mohamad Zefry Suhaimi Ahmad Suraini ... [et al.]

Penang is renowned for its unique history, thriving culture, exotic flora and fauna, rugged terrain, and numerous ethnic groupings. It is famous as "The Pearl of the Orient." Penang is Asia's most popular tourist destination and is recognized as a "food heaven," Street food...

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Bibliographic Details
Main Authors: Ahmad Suraini, Mohamad Zefry Suhaimi, Bibit, Nur Syahira, Abd. Aziz, Wan Siti Nor Azma, Mashuri, Mas Affandy, Mohamed Apandi, Siti Rohimi
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/87722/1/87722.pdf
https://ir.uitm.edu.my/id/eprint/87722/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/87722/1/87722.pdf
https://ir.uitm.edu.my/id/eprint/87722/
https://www.jthca.org/

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