The usage intention of chatbot technology in hospitality and tourism industry: customers’ perspective / Norzuwana Sumarjan ... [et al.]

The usage intention of chatbot technology in hospitality and tourism industry: customers’ perspective / Norzuwana Sumarjan ... [et al.]

Chatbot technology is used as part of an excellent tool to enhance communication, boost the efficiency of service delivery, save costs, and enhance customers’ experience. Nevertheless, the usage of chatbot is still low in Malaysia’s hospitality and tourism industry. Therefore, this study aims to exa...

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Bibliographic Details
Main Authors: Sumarjan, Norzuwana, Mazlan, Nurfatihah, Saiful Azmi, Nur Shuhada, Kamaruddin, Muhammad Abid, Salleh, Aqilah
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
Subjects:
Travel and the state. Tourism
Application software
Online Access:https://ir.uitm.edu.my/id/eprint/87733/1/87733.pdf
https://ir.uitm.edu.my/id/eprint/87733/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/87733/1/87733.pdf
https://ir.uitm.edu.my/id/eprint/87733/
https://www.jthca.org/

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