The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir

• Main Authors: Hashim, Nor Hashima, Syed A. Kadir, Sharifah Latifah
• Format: Article
• Language: English
• Published: UPENA and Institute of Business Excellence 2010
• Subjects: Islam and economics; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/878/1/AJ_NOR%20HASHIMA%20HASHIM%20BMQR%2010%201.pdf; http://ir.uitm.edu.my/id/eprint/878/; http://www.bmqruitm.com/
• Institution: Universiti Teknologi Mara

Considerable attention is now given to the concept of relationships between service providers and their customers due to the rapid changing marketing environment and in particular the retail banking sector. The switching behavior phenomena are worth investigating because by assessing switching int...