Are you a panic buyer? Observations from consumers in Malaysia / Yee-Cheak Chan, Yen-Nee Goh and Chee-Ngee Lim

Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying. A minimal study has examined panic buying, integrating variables within an S-O-R framework throughout a crisi...

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Bibliographic Details
Main Authors: Chan, Yee-Cheak, Goh, Yen-Nee, Lim, Chee-Ngee
Format: Article
Language:English
Published: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2023
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Online Access:https://ir.uitm.edu.my/id/eprint/88094/1/88094.pdf
https://ir.uitm.edu.my/id/eprint/88094/
http://myjms.mohe.gov.my/index.php/JIBE/index
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Institution: Universiti Teknologi Mara
Language: English
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