Customer satisfaction level toward the services provided by Takaful Nasional Sdn Bhd Kota Kinabalu / Rosida Madding

• Main Author: Madding, Rosida
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/88358/1/88358.pdf; https://ir.uitm.edu.my/id/eprint/88358/
• Institution: Universiti Teknologi Mara

"Excellent services and customer is our priority". These phases are really emphasizing on customer services. It means the company should give excellent services and give the customer a priority to get their attention and loyalty. Customer satisfaction is very important because their will retain to the company since their satisfy with the services provide thus it will profitable for the company. This study mainly purposes to identify the customer satisfaction level towards services provided by Takaful Nasional Kota Kinabalu. Beside that this study also will identify the level of customer retention towards services provided by Takaful Nasional and Correlation between the customer satisfaction and customer retention. This study also conducted to 100 respondents which is customer of TNSB and all respondents give their feedback towards the questionnaire given. The finding of this study shows that most of the TNSB customers are male rather than female. Their also already become customer since two to five years ago. Most of the customer of TNSB satisfied with the services provided by TNSB and retain with the company. This study also has the customer suggestion and recommendation to improve the services provided by TNSB. This is useful to the company as guidance to improve their services to make the customer fully satisfied and loyal with them.