Literature analysis of the emotional colours in big brand logo design / Nik Nahdiya Nik Kamaruzaman and Marhainis Jamaludin

• Main Authors: Nik Kamaruzaman, Nik Nahdiya, Jamaludin, Marhainis
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kelantan
• Subjects: Branding (Marketing); Analysis
• Online Access: https://ir.uitm.edu.my/id/eprint/89141/1/89141.pdf; https://ir.uitm.edu.my/id/eprint/89141/; https://journal.uitm.edu.my/ojs/index.php/JMCS
• Institution: Universiti Teknologi Mara

Every brand proclaims its own identity through its logo. Any logo has its vision, whether through symbols, shapes, or colours. One of its colour features is that colours play a vital role in directing the immediate emotional responses of the viewers. Nonetheless, little academic research has explore...