General phenomenon of organisational innovation and innovation diffusion / Prof. Dr. Norlaila Md Zin, Assoc. Prof. Dr. Eley Suzana Kasim and Ida Haryanti Mohd Noor

• Main Authors: Md Zin, Norlaila, Kasim, Eley Suzana, Mohd Noor, Ida Haryanti
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2023
• Subjects: Collections of general literature
• Online Access: https://ir.uitm.edu.my/id/eprint/89145/1/89145.pdf; https://ir.uitm.edu.my/id/eprint/89145/
• Institution: Universiti Teknologi Mara

The innovative ability of an organisation is an invaluable asset as it may be key to the organization achieving greater success (Azeem et al., 2021). The most used and cited Diffusion of Innovation Theory is that expounded by Roger in his book, The Diffusion of Innovations, 1962, 1983, 1995, and 200...