Exploring the diffusion of big data analytics within accounting education / Nur Insyirah Mohamed Sufian ... [et al.]

• Main Authors: Mohamed Sufian, Nur Insyirah, Kasim, Eley Suzana, Md Zin, Norlaila, Surtikanti, Surtikanti
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA 2023
• Subjects: HF Commerce; QA Mathematics
• Online Access: https://ir.uitm.edu.my/id/eprint/89313/1/89313.pdf; https://ir.uitm.edu.my/id/eprint/89313/
• Institution: Universiti Teknologi Mara

Universities need to ensure that future accountants are well prepared for employment in the Big Data era by incorporating Big Data Analytics (BDA) within their accounting curriculum. The incorporation of BDA into accounting curricula is an innovation that will diffuse over time. By investigating the...