Customer perception of Kedai Rakyat 1 Malaysia (KR1M) at selected outlet in Malaysia / Lina Syamimi Abu Bakar, Mohd Nurhairi Mohd Hassan Ng and Nor Ernizajura Jusoh

• Main Authors: Abu Bakar, Lina Syamimi, Mohd Hassan Ng, Mohd Nurhairi, Jusoh, Nor Ernizajura
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/89443/1/89443.pdf; https://ir.uitm.edu.my/id/eprint/89443/
• Institution: Universiti Teknologi Mara

This study on Customer perception of Kedai Rakyat 1 Malaysia (KRIM) are aim to identify the customer acceptance of the services provided in terms of prices, products, promotions and also the location place by the selected Kedai Rakyat 1 Malaysia in Terengganu and Kelantan and also to enhance the perception of the customers towards of services quality and productivity of Kedai Rakyat 1 Malaysia (KRIM)