The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal

• Main Authors: Wan Mohamed, Nik Rozilaini, Faisal, Nurfatin Nabihah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Sabah 2023
• Subjects: Travel and state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/89635/1/89635.pdf; https://ir.uitm.edu.my/id/eprint/89635/; https://borneoakademika.sabah.uitm.edu.my/
• Institution: Universiti Teknologi Mara

This study examines the effect of community-based tourism in Batu Puteh, Kinabatangan, Borneo based on a new study gap variable known as value co-creation on subjective wellbeing. In recent years, there has been a growing interest in community-based tourism as a sustainable development approach that...