Exploring the potential of local food in promoting cultural heritage tourism product in Bandar Maharani, Muar, Johor / Puteri Yuliana Samsudin … [et al.]

• Main Authors: Samsudin, Puteri Yuliana, Jamil, Nur’qhairanie, Sallehudin, Noor Syarafina, Mohd. Arshard, Wan Nur Rukiah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Sabah 2023
• Subjects: Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/89637/1/89637.pdf; https://ir.uitm.edu.my/id/eprint/89637/; https://borneoakademika.sabah.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Cultural tourism is based on collecting products classified as 'culture' offered in a destination area. Tourism products are one of the main attractions for tourists to travel to a place that produces or introduces tourism products. This study focuses on the potential of local food as a cu...