Awareness on halal food among consumers in Kuching / Florence Albert

• Main Author: Albert, Florence
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/89856/1/89856.pdf; https://ir.uitm.edu.my/id/eprint/89856/
• Institution: Universiti Teknologi Mara

The main objective of this study is to determine the relationship between independent variables and dependent variable. The independent variables consist of exposure on halal food, health conscious and credibility of halal logo. Researcher need to test their hypothesis in order to see the strength o...