A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards cust...

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Bibliographic Details
Main Author:	Adenan, Noridah
Format:	Thesis
Language:	English
Published:	2007
Subjects:	H Social Sciences (General) Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf https://ir.uitm.edu.my/id/eprint/90273/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.90273
record_format	eprints
spelling	my.uitm.ir.902732024-03-19T05:37:20Z https://ir.uitm.edu.my/id/eprint/90273/ A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan Adenan, Noridah H Social Sciences (General) Study and teaching. Research The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction. 2007 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan. (2007) Degree thesis, thesis, Universiti Teknologi MARA Sarawak.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	H Social Sciences (General) Study and teaching. Research
spellingShingle	H Social Sciences (General) Study and teaching. Research Adenan, Noridah A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
description	The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction.
format	Thesis
author	Adenan, Noridah
author_facet	Adenan, Noridah
author_sort	Adenan, Noridah
title	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_short	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_fullStr	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full_unstemmed	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_sort	comparative study on online marketing between airasia and malaysian airline system (mas): the perspective of unimas’s staff / noridah adenan
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf https://ir.uitm.edu.my/id/eprint/90273/
_version_	1794641305393954816

A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

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