A review of the effects of clickbait on online platforms among society / Ainur Aiesyah Ahmad Azam … [et al.]

• Main Authors: Ahmad Azam, Ainur Aiesyah, Hasbullah, Nur Fatin Farissha, Abdul Sookor, Nur Madina, Mohamad Hanafi, Wardina, Hassan, Mohd Sufiean, Ibrahim, Noor Afzaliza Nazira
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2024
• Subjects: HS Societies: secret, benevolent etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/90485/1/90485.pdf; https://ir.uitm.edu.my/id/eprint/90485/
• Institution: Universiti Teknologi Mara

Clickbait is a problem that exists throughout society. Due to the rising advancement, this clickbait problem has harmed numerous societies. This clickbait is used on multiple online platforms. For example, in social media and online news websites. In this study, our aim is to explore the effects of clickbait towards society. Besides, it is also to determine the factors of clickbait that happened in online platforms. The method of analysis we apply in this paper is qualitative, and we are scoping review of journal papers with a total of 10 articles published between 2019 and 2023. Most online platforms were used to interact with society by giving information but they misused clickbait when conveying information. When communicating information to the community, the usage of language and the incorrect style of writing might cause misunderstandings. The fact that clickbait is not just prevalent in Malaysia, but also in other countries.