BRM701: Business research application / Arshad Ayub Graduate Business School

This is a specialization course, graded and it carries 3 (three) credit hour units. Class attendance is required as per academic regulations. It is both qualitative and quantitative in nature designed to enhance strategic, analytical, and inquisitive approach of applying knowledge acquired in other...

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Bibliographic Details
Main Author: UiTM, Arshad Ayub Graduate Business School
Format: Teaching Resource
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/90746/1/90746.pdf
https://ir.uitm.edu.my/id/eprint/90746/
https://aims.uitm.edu.my
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Institution: Universiti Teknologi Mara
Language: English
Description
Summary:This is a specialization course, graded and it carries 3 (three) credit hour units. Class attendance is required as per academic regulations. It is both qualitative and quantitative in nature designed to enhance strategic, analytical, and inquisitive approach of applying knowledge acquired in other functional areas of the MBA curriculum. The emphasis therefore is on PROCESS without sacrificing contents though it may differ in vigorous treatment as data gathering and analysis.