Consumer awareness of Multimedia College Kuching / Andy Jublin

• Main Author: Jublin, Andy
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/90905/1/90905.pdf; https://ir.uitm.edu.my/id/eprint/90905/
• Institution: Universiti Teknologi Mara

This study was done to determine the awareness level of the three major groups that is Multimedia College, General public and School Leavers on the Multimedia College Kuching. 280 of the respondents are the key to precious input for this research. The research questionnaire was used to collect prima...