Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew

• Main Author: Andrew, Anderson Joenial
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/92336/1/92336.pdf; https://ir.uitm.edu.my/id/eprint/92336/
• Institution: Universiti Teknologi Mara

The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions ar...