A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly

• Main Author: Hasly, Widya
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf; https://ir.uitm.edu.my/id/eprint/92699/
• Institution: Universiti Teknologi Mara

This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. Th...