Customer experience and satisfaction towards the quality of counter service in MAHSA Learning Centre Sarawak

• Main Author: Timorty Takin, Susanna Sora
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/92802/1/92802.pdf; https://ir.uitm.edu.my/id/eprint/92802/
• Institution: Universiti Teknologi Mara

The purpose ofthis research is to examine a customer experience and satisfaction towards the quality of counter service in MAHSA Learning Centre Sarawak. The independent variables involved in this research are tangibility, assurance, reliability, responsiveness and empathy while the dependent variable is customer satisfaction. To obtain data from respondents will used the quantitative research and there was 150 respondent involved in this research. Data obtained were than analysed using Statistical Package for Social Science (SPSS) version 22. Moreover, this research will be undertaken for the advantage ofthe MAHSA Learning Centre Sarawak which the results ofthis study can be used as a source ofinformation on how to further improve its current service so that its customer will be satisfied with the service rendered in the future.