Ian & nova great adventure / Amna Azzhra Adi Satria

• Main Author: Adi Satria, Amna Azzhra
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92857/1/92857.pdf; https://ir.uitm.edu.my/id/eprint/92857/
• Institution: Universiti Teknologi Mara

This project draws its inspiration from the delightful world of Komik Kidal, an endearing 4-panel local comic strip created by Che Muhammad Firdaus Bin Che Muhammad Azmi in 2018. Known for its humorous narratives shared on social media platforms like Instagram and Facebook, Komik Kidal's cute and simplistic art style serves as the fundamental muse for this animation project. Embracing the charm of Komik Kidal's art, this animation ventures into the realm of superheroes within the fantasy genre, blending adorable character designs with an engaging storyline. Geared towards audiences aged 13 and above, the animation aims to capture the essence of lightheartedness while embarking on thrilling adventures with Ian and Nova, the protagonists. The animation project with its essence of whimsy and heroism, featuring compelling storytelling and visuals that resonate with Komik Kidal's signature style. It aims to captivate audiences with its colorful, cute illustrations while providing an entertaining and captivating narrative. To ensure widespread visibility and engagement, various promotional strategies will be employed. This includes leveraging platforms such as websites, posters, and teasers specifically tailored to entice potential viewers interested in charming and adventurous animated content. Hence, this animation is further elevated with the use of three series of ads. The first series of ads showcases about the panic that ensues the protagonists when animals evolved into mutants and possess jarring traits while showing aggressions towards them. In the second series, the protagonists are running away from the mutants. In the third series, they finally stumbled upon the root of all the problems and fight the final boss, with the superpowers they had gained along the way there. Corporate items, including livery, uniforms, and merchandise are designed to reflect the adventurous concept. Print ads encompass a series of ads and five supporting marketing tools such as billboards, subway posters and outdoor posters. Digital design elements covers the website, exhibitions, and Youtube commercials. All in all, ‘Ian and Nova's Great Adventure’ aspires to enchant audiences with its delightful blend of humor, fantasy, and adorable character designs, paying homage to the beloved spirit of Komik Kidal while crafting a unique and captivating animated experience for viewers of all ages.