Ayaq buah / Nor Mardiana Aliah Mohd Fauzie

• Main Author: Mohd Fauzie, Nor Mardiana Aliah
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92916/1/92916.pdf; https://ir.uitm.edu.my/id/eprint/92916/
• Institution: Universiti Teknologi Mara

The goal of this project is to re-propose a fruit juice product's entire branding design. Initially called Ayaq World, Siti Aisyah Kamaruddin established this locally produced specialty drink in Kuala Lumpur in 2017. This product is a unique blend of innovation and fruit appeal, with a pleasant aroma. As part of a rebranding drive, the company charged the product name from Ayaq World to Ayaq Buah to more clearly identify the beverage product. Current design problems include their unattractive logo and the absence of a clear name for their goods. The proposed logo for Ayaq Buah combines endearing graphics and text to produce a visually appealing and distinct brand. The core of the Ayaq Buah experience is a text and water vector combination that makes use of nicely displayed fruits and leaves. There is an intriguing assortment of fruit juices available in different fruit flavors, such as avocado, berries, and mango. aiming for a wide range of age groups in your audience. With the promise to stimulate the senses with every sip, the tagline "Segar Luar Biasa" embodies a savory and rich voyage with Ayaq Buah. Across the three advertisement series, the theme highlights freshness through vector illustration. The first series shows the sea full of mango juice. Whereas the second series shows happiness in the lake. Third, the layout emphasizes how enjoyable it is to unwind on the farm. Applying this innovative idea ensures synchronization across multiple platforms, including print advertisements, internet design and business products. Corporate apparel, such as uniforms and liveries, is created to showcase novel ideas. Print advertisements include a range of commercials as well as five supplementary marketing methods, including billboards, subway posters, outdoor posters, and acrylic posters. Television ads, exhibitions and websites utilize digital design elements. In conclusion, the relaunch of Ayaq Buah revitalizes the long-standing Ayaq World brand.