Customer emotion and impulse buying: the variables that influence repurchase intention / Amiril Azizah ... [et al.]

• Main Authors: -, Amiril Azizah, Batoteng, Hendrik, Hariyadi, Sugeng, Barus, Faisal, -, Surahman, Gunawan, Ferdi
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/93613/1/93613.pdf; https://ir.uitm.edu.my/id/eprint/93613/
• Institution: Universiti Teknologi Mara

This study explored customers’ emotion characteristics that predict and influence purchase intention. The study sought to understand customers’ emotional responses and how they affect their purchase decisions. Results showed a positive correlation between factors and purchasing intention. A sample o...