Twitter sentiment analysis of Malaysian fast food restaurant chains: a novel approach to understand customer perception using Naïve Bayes / Muhammad Hafeez Hakimi Muhd Zahidi Ridzuan and Khairul Nizam Abd Halim
Social media has emerged as a prominent platform for users to share ideas, opinions, and thoughts, leading to an increase in consumers expressing their product feedback through these channels rather than providing direct feedback to companies. Fast food has gained popularity in recent years due to i...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Computer and Mathematical Sciences
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/93881/1/93881.pdf https://ir.uitm.edu.my/id/eprint/93881/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |