The ranking of factors in selecting the online shopping platform in Malaysia based on fuzzy analytic hierarchy process / Khairu Azlan Abd Aziz ... [et al.]
There is an increasing number of online shopping platforms nowadays. People sometimes may have difficulties in choosing an ideal online shopping platform to suit their wants and needs. This study aims to rank the factors that influence consumers in selecting an online shopping platform in Malaysia....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Perlis
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94107/1/94107.pdf https://ir.uitm.edu.my/id/eprint/94107/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |