Innovation practices and Malay restaurant business growth performance / Raja Puteri Saadiah Raja Abdullah, Siti Suriawati Isa and Hashim Fadzil Arifin
The restaurant sector is experiencing a fast and unpredictable evolution, resulting in varying levels of economic expansion. Undeniably, it is one of the most rapidly expanding sub-sectors within the hospitality and tourism industries. The rapid advancement of new technology is responsible for this...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94918/1/94918.pdf https://ir.uitm.edu.my/id/eprint/94918/ https://www.jthca.org/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |