Brand ambassadors and online influencers on the consumer’s purchase intentions in the social media landscape / Raja Izwan Sharuddin and Shahrel Nizar Baharom

• Main Authors: Sharuddin, Raja Izwan, Shahrel Nizar, Baharom
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2024
• Subjects: Special subjects, characters, persons, religious arts, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/96123/1/96123.pdf; https://doi.org/10.24191/idealogy.v9i1.529; https://ir.uitm.edu.my/id/eprint/96123/; https://idealogyjournal.com/ojs/index.php/idealogy/issue/view/24; https://doi.org/10.24191/idealogy.v9i1.529
• Institution: Universiti Teknologi Mara

In recent years, the emergence of social media has altered the way consumers interact with digital marketing on a global scale. It also deals with the effect of social media marketing and management on product and service reputation. The use of endorser marketing by online influencers and brand amba...