An inspiration analysis of digital illustration used in augmented reality / Sharifah Nuriffah Husna Syed Rizakri ... [et al.]

• Main Authors: Syed Rizakri, Sharifah Nuriffah Husna, Mohamed Ghazali, Nabila Aimi, Mohd Lazim, Nur Aniza, Che Din, Sharkawi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2024
• Subjects: Audiovisual materials. Including films on the arts, filmstrips, sound recordings, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/96140/1/96140.pdf; https://doi.org/10.24191/idealogy.v9i1.497; https://ir.uitm.edu.my/id/eprint/96140/; https://idealogyjournal.com/ojs/index.php/idealogy/issue/view/24; https://doi.org/10.24191/idealogy.v9i1.497
• Institution: Universiti Teknologi Mara

The study investigates the use of digital illustrations in augmented reality (AR) experiences. Augmented reality merges digital content with the actual environment, creating new interaction opportunities. With its visual appeal and engaging properties, digital illustration has the ability to enrich AR experiences and create immersive narratives. By conducting an inspiration analysis, the study examines the applications of digital illustration in augmented reality, with a special emphasis on encouraging its use in Malaysia. The research identifies distinct goals and types of digital illustration in AR through a thorough literature review, inspiration analysis, and qualitative data collecting through research on nine samples of digital illustration in augmented reality. The findings emphasize the usefulness and potential of digital illustration in transmitting engaging visual communication and stimulating new augmented reality paths of inquiry. This research is a helpful resource for firms and practitioners particularly in Malaysia looking for ideas for incorporating artwork into their augmented reality projects in a variety of sectors.