A study on consumers adoption of cool Citrus Listerine in Kota Kinabalu, Sabah / Sharifah Nurafizah Syed Annuar

• Main Author: Syed Annuar, Sharifah Nurafizah
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/96203/1/96203.pdf; https://ir.uitm.edu.my/id/eprint/96203/
• Institution: Universiti Teknologi Mara

This research paper is a part of fulfilling the syllabus requirement for MKT 660 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about studying consumers' adoption of Cool Citrus Listerine in Kota Kinabalu. The...