Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron

• Main Authors: Daud, Shahreena, Abu Yazid, Zarinah, Naziron, Nur Asyira
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2012
• Subjects: Acceptances; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/9641/1/LP_NUR%20ASYIRA%20NAZIRON%2012_10.pdf; http://ir.uitm.edu.my/id/eprint/9641/
• Institution: Universiti Teknologi Mara

Banking industry in Malaysia are now providing a wide range of services and investing a large amount of money in marketing strategies and promotional activities in order to attract and retain customer. In this competitive market, it is imperative that banks be aware of the factors or determinants t...