Customers preference on car among staffs in UiTM, Kota Kinabalu, Sabah / Evifyonne Masakit ... [et al.]

• Main Authors: Masakit, Evifyonne, Hairudin, Fathiyah, Musa, Fazilah, Midi, Hervina, Saimon, Shila Amelia
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/97232/1/97232.pdf; https://ir.uitm.edu.my/id/eprint/97232/
• Institution: Universiti Teknologi Mara

In this fast moving era, transportation becomes one of the important necessity product. Due to the important and frequent use of the transportation, people need to buy their own car to assist them travel to their workplace, school and everywhere. However, there are many types of car brands available...