Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi

Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi

The purpose of this study is to determined as well as to identify the relationship between the variables of packaging and the children influences over parents purchasing behaviors towards the Fun Food product. This study is more focusing on the parents purchasing behavior towards Fun Food product fo...

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Bibliographic Details
Main Authors: Ahmad Tamizi, Muhammad Saifullah Musadad, Abdul Rahman, Amal Nurul Ain, Ibnu Rasid, Mohd Shahrul Eshyan, Shasuddin, Muhammad Syaffiq, Osman, Noradilla
Format: Student Project
Language:English
Published: 2014
Subjects:
Food industry and trade. Halal food industry. Certification
Online Access:https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf
https://ir.uitm.edu.my/id/eprint/97242/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf
https://ir.uitm.edu.my/id/eprint/97242/

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