The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.]

• Main Authors: Zaini, Nur Nadhirah, Mohtar, Tini Maizura, Awang Razli, Izyanti, Abdul Adis, Azaze-Azizi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology; Popular culture
• Online Access: https://ir.uitm.edu.my/id/eprint/97629/1/97629.pdf; https://ir.uitm.edu.my/id/eprint/97629/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

Due to its unique flavour, health benefits, and cultural value, Hanshik has grown to be known and loved around the entire globe. This study explains how the attitudes towards Korean culture, normative social influence, and perceived behaviour control the intention to consume Korean food and further...