Predictors of international tourists’ behavioural intention to visit Malaysia: a conceptual paper / Ili Aqilah Abdul Muhaemin and Arni Abdul Gani
International tourists' intention to visit Malaysia as an Islamic tourism destination is influenced by attitudes, subjective norms, and perceived behavioral control. Through an extensive literature review, the study identifies TPB as a pivotal framework for comprehending the intentions and beha...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97727/1/97727.pdf https://ir.uitm.edu.my/id/eprint/97727/ https://www.jthca.org/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |