The effect of consumer attitude towards coffee shop green practices on purchase intention / Flora Shumin Chang, Chao-Chin Liu and Chun-Yi Chang

• Main Authors: Chang, Flora Shumin, Liu, Chao-Chin, Chang, Chun-Yi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/97779/1/97779.pdf; https://ir.uitm.edu.my/id/eprint/97779/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

With the growing awareness and concerns towards environment protection and conservation, consumers nowadays are becoming more interested and more willing to buying green product even if it means paying for a higher price. Although literature supports the positive influence of consumer attitude towar...