To purchase or not? Consumers’ organic food purchase intentions in Selangor during post COVID-19 pandemic / Nurul Huda Ismail ... [et al.]

• Main Authors: Ismail, Nurul Huda, Tumin, Siti Aisyah, Abdul Kadir, Mohamad Arif, Abdul Latip, Muhammad Safuan, Mohamad, Mohamad Amiruddin
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/98159/1/98159.pdf; https://ir.uitm.edu.my/id/eprint/98159/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

This study investigates customers’ intentions to purchase organic food for the new normal life postCOVID-19 pandemic. The TPB has been employed as an underlying theory for the study. A purposive sampling approach was used, and 320 valid responses were collected from individuals residing in Selangor....