Addiction to Korean drama on purchase intention of Korean beauty products among adolescents in Malaysia / Norfaezal Abdullah Sani and Ahlam Abdul Aziz
This study examines the relationship between addiction to Korean dramas and purchase intentions for Korean beauty products among Malaysian adolescents. A quantitative research approach was used to collect data from 120 respondents using a questionnaire. The methodology involved stratified random sam...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99016/1/99016.pdf https://ir.uitm.edu.my/id/eprint/99016/ http://ejssh.uitm.edu.my |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |