Building an omnichannel in retailing / Muhammad Hanif Abdul Gafar and Nor Amira Mohd Ali

• Main Authors: Abdul Gafar, Muhammad Hanif, Mohd Ali, Nor Amira
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Marketing; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99581/1/99581.pdf; https://ir.uitm.edu.my/id/eprint/99581/
• Institution: Universiti Teknologi Mara

The 21st century environment has widened an opportunity for any business, regardless of their industries. All traditional methods and concepts in business transactions have become more dynamic and flexible due to rapid growth and robust technologies. Presently, most consumers will spend their time o...