The downside of omnichannel / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar

• Main Authors: Mohd Ali, Nor Amira, Abdul Gafar, Muhammad Hanif
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Marketing; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99589/1/99589.pdf; https://ir.uitm.edu.my/id/eprint/99589/
• Institution: Universiti Teknologi Mara

Media have announced numerous retail closures and bankruptcies, especially during the mid-Covid-19 attack, which has made businesspeople endure a difficult condition, people started to believe that retail was dying. They think there is no room for them to survive in the retail industry. However, the...