Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim

• Main Authors: Mohamad, Mastura, Ibrahim, Noor Faezah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99714/1/99714.pdf; https://ir.uitm.edu.my/id/eprint/99714/
• Institution: Universiti Teknologi Mara

Nowadays in the technology world, people get busier with their life. Working people are really busy with their meetings and events, school students are busy with academic classes and co-curriculum activities. Sometimes, when they do not have enough time to eat properly or too lazy to go to the resta...