Comparison between content marketing and paid marketing / Dr. Sarah Sabir Ahmad, Dr. Azfahanee Zakaria and Anis Liyana Mohd Arif

• Main Authors: Sabir Ahmad, Sarah, Zakaria, Azfahanee, Mohd Arif, Anis Liyana
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/99716/1/99716.pdf; https://ir.uitm.edu.my/id/eprint/99716/
• Institution: Universiti Teknologi Mara

In this new era of globalization, almost all businesses that are either online or offline use various types of marketing strategies in order to boost their business especially after the downturn faced by many during the pandemic Covid-19 attack that happened all around the world in 2020. Since the f...